United States
USA
HASBRO takes systems offline after cyber incident; delays possible
On 28 Mar 2026, Hasbro detected unauthorized access and proactively took select systems offline. Business continuity measures allowed orders and shipping to continue, but the company warned interim measures could last several weeks and cause delays.
55
Estimated severity
55 / 100
88
Source reliability
88 / 100
Approximate Date
28/03/2026
Targeted Company
HASBRO
Targeted Company Supply Chain Impact
Distribution & Fulfillment
Procurement & Sourcing
Production & Manufacturing
Sales (Retail & Ecommerce)
Warehousing
Service Delivery
Unrecognized Impact
Supply Chain Relations
No information
Geographic Impact
Country Targeted Company
Other Affected Countries
No other affected countries reported
Target country
United States
Affected countries
United States
Impacted regions
No information
Operational Impact
Duration
No information
Financial impact (USD M)
No information
Impact types
Service degradationOrder fulfillment or delivery disruptionOperational disruption
Affected sectors
ManufacturingRetail
Affected departments
Information TechnologyOrder ManagementDistribution & Fulfillment
Attack Profile
Attack types
Unauthorized access
Attributed threat actors
No information
Sources
Incident Sources
newsroom.hasbro.comhttps://newsroom.hasbro.com/news-releases/news-release-details/cybersecurity-incident-updatestherecord.mediahttps://therecord.media/hasbro-takes-some-systems-offline-after-cyber-incidentcybersecuritydive.comhttps://www.cybersecuritydive.com/news/cyberattack-hasbro-impacting-orders-shipping/816375dukesecurity.aihttps://dukesecurity.ai/incidents/hasbro-inc-2026-0cd54c14cybermagazine.comhttps://cybermagazine.com/news/how-did-hasbro-handle-a-cyber-attack