Cybersecurity incident disrupts Kwik Trip's loyalty program and retail-support systems

On October 9, 2023, Kwik Trip experienced a cybersecurity incident affecting internal network systems. The company confirmed disruptions involving its Kwik Rewards program, internal communications, and systems associated with its La Crosse production facilities. The rewards application, website, and in-store loyalty transactions were unavailable or impaired, while reporting also identified problems with price changes and inventory coordination between stores and headquarters. Kwik Trip confirmed that ordinary payment-card processing remained operational. Its rewards program was fully restored by October 23, after a fourteen-day interruption.